Most cellphones can be put into flash mode for reprogramming. Usually, this is done by pressing a secret key combination during power-on and the phone boots up into a ready-to-program mode. Turn the phone off and on again and it's back to normal.
One forward-thinking handset provider omitted the second step. Hold down the wrong key combination as you power up your Helio and you've bricked it. Back to base.
Aside from that, they're pretty sweet phones devices.